Category: Marketing and Promotion
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FB and “How’d I Miss This?”
In the days leading up to a live-scored-live-stream I presented this past Wednesday, I got the word out. I posted the info and link onto Twitter, Facebook and Instagram, and I sent out an email to my list. The day after the stream, I got some verification that an email list is still the best…
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Marketing Lesson: Tending the Garden
When you work in a niche-market end of the arts – and a niche-within-a-niche-within-a-niche market, at that – you dream of building a huge audience for what you do. It’s easy to think it may be easier to do now, with new social media wunderkinds appearing and posts going viral every year. I’ve been studying…
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On the air with Jenna Flanagan on “Midday NYC”
I was a guest on WNYC’s radio program “Midday NYC” on September 5th, talking about (what else?) silent film accompaniment and my Undercrank Productions DVDs. I’ve gotten to be on this show several times over the past 10-12 years, when Lopate was its host, and the repeat visits have helped me get good at being…